THE OPPORTUNITY
Corus Entertainment needed a digital strategy for the second season of their hit show Hockey Wives to both engage existing viewers and grow its audience; online and offline.
We lead the digital campaign, start to finish.
THE SOLUTION
To continue the conversation and themes from the offline broadcast and expand them within the online world.
Through a 360 engagement & "be everywhere" strategy, we created high-quality, fun and viral content for every social screen.
What we did
Strategy
Creative Direction
GFX
Video
Web Design
Front/Back-end Development
In the news
All Things Hockey Wives
Maripier Morin case study.
French-Canadian broadcast star, Maripier Morin, expressed frustrations of building a career of her own and not falling in the shadows of her NHL-star husband during a broadcast episode.
The next day, complimenting and continuing the conversation, we followed up with a vlog-style video from Maripier documenting how she finds the strength to pursue her passions and follow her dreams.
Digital strategy.
We created and managed 150+ pieces of massively successful video content, significantly out-performing the engagement and reach of the season one campaign.
Video views sourced the most engagement on Instagram, earning an average of 10k views per video. Reaching over 190k engagements, we also increased their follower count by 289%,
With results of this caliber, it’s safe to say the Hockey Wives fans were excited about what we produced!
THE RESULTS
VIEWS
FOLLOWER INCREASE
ENGAGEMENTS
Web Development.
