THE OPPORTUNITY
Produce and direct one of Canada's biggest non-fiction television shows.
The task was to turn average-Joe's into prime-time superstars, while also integrating brand-partnerships in an entertaining and authentic way.
What we did
Live-Action Directing
Multi-Camera Directing
Production
Scriptwriting
Brand Integration & Sponsorship
In the news
Shaw Media
POPJOURNALISM
ET Canada
Huffington Post
REAL PEOPLE. BIG EMOTION.
First impressions count. We get it. It's our job to make the audience fall in love with these strangers who will soon become familiar faces three-nights a week.
These first-look bios have slick, stylized direction with approachable, lovable sensibilities.
BIG BRANDS.
What's worse than sloppy brand integration? Nothing.
The best way to make brand integration work is by making it entertaining and fun. End of story.
Over the past three years, everyone has won. Dozens of the biggest brands have been showcased to millions of viewers, without compromising our beloved fun tone and dramatic plot lines.
BIG RESULTS.
With over 1.4 million viewers tuning into the premiere that we produced, it's safe to say we've got some big fans!
Big Brother Canada consistently lands in the top 20 nationally across 18-34 year old viewers.
