THE OPPORTUNITY
The 2014/2015 NHL hockey year was a season like no other. This 7-part television series followed the league's top stars both on and off the ice. Our content was sponsored by Gatorade & Coors Light with broadcasting partner, NBC Sports.
We lead the digital campaign.
THE CHALLENGE
To Promote the series in an organic way.
OUR SOLUTION
Emphasizing stories over all-star names, we produced micro documentaries not traditionally seen on broadcast media - showcasing the unsung heroes of the NHL.
The product.
We partnered with the massive online platform: THEDAILYBEAST.com
Stressing compelling content rather than brand overload, we delivered heart warming and relevant stories that pleased all: the viewers and the brands.
THE RESULTS
VIEWS
ENGAGEMENTS
But wait! There's more.
The Making of NHL Revealed.
A spotlight on the quick turnarounds for quality content.
